Content Editing

The People vs. The English Language

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Occasionally (or maybe not so occasionally), I am called out for being a “nag” when it comes to proper word usage. In my former life as a litigator, I became accustomed to pointing out and correcting every instance of improper spelling, grammar, and word usage. Words mean something. Their meanings mean something. Nothing grinds my gears more than the flippant (or even blatant) misuse of a perfectly well-meaning word. Except maybe the overuse of said word.

Not everything is “amazing” or “awesome.” The overuse of some words can eventually lead to their degradation. Be honest, when you use the word, “amazing,” do you really mean that something or someone caused you astonishment, great wonder, or surprise? I doubt it. What about “awesome?” Suzy’s new jeans may be very on trend, but do they really “inspire awe?”

Words are literally man’s best friend. By the way, I am not using the word “literally” here to be ironic. I’m completely serious. Without the spoken word (and okay, maybe the wheel and the iPhone), where would the human race even be today? Sure, we still have a long way to go towards world peace, but language offers human beings a truly awe inspiring (see what I did there?) leg up when it comes to communication, task management, and even self-expression.

I would never claim to have the most advanced or broad vocabulary. I know (and use) far too many pointless acronyms and millenialisms for my own good. But at the same time, with every word we acquire, we grant ourselves that much more freedom; that much more clarity.

Everyone has heard the somewhat dubious claim that Eskimos have something like 50+ words for snow. But think about that. Think about how freeing it must be to be able to describe the exact color, temperature, texture, and gravity of each and every weather pattern. Think how few snow-based miscommunications are likely to occur in these cultures. What’s to argue about when both sides understand exactly what is being discussed?

When we use words as they were intended, we present the best possible chance for effective communication. When we use words interchangeably and with no thought to the intention behind their conception, we are communicating something entirely different: ignorance, laziness, and even arrogance.

There is no shame in an honest mistake or misquote. There is, however, something truly saddening about the passive (or even intentional) cheapening of our words. Don’t get me wrong, I may shout “YAAASS KWEEN” with the best of them, but I’d never be caught dead uttering the “word,” irregardless.

By: Liz S., On Demand Editor for editorr


Bad Grammar and Typos Cost Real Estate Agents Money

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Any good real estate agent knows the importance of writing not only correct, but compelling listings. Written errors do not only cause confusion between agents and potential buyers, they give a bad impression overall. While browsing listings, homebuyers expect to be able to get all the information they need at just a glance and will soon skip over any that are difficult to decipher. Furthermore, grammatical errors and dubious word choices give buyers the message that you as an agent either do not know how, or do not care enough, to write correctly.

Top professionals in real estate (and certainly all industries) care enough to hire editors to proofread and perfect their writing before displaying it for potential customers to see. The most compelling reason to do so? Their bottom line. According to a Wall Street Journal article, real estate listings written in full, error-free sentences result in faster sales as well as higher-than-average selling prices. That’s something every real estate agent can appreciate.

Typos Can Be Costly Mistakes
We all make typos from time to time, but failing to notice and correct them before publishing a listing (such as posting to social media or sending correspondence) is careless and also costly. The silliest typos might add a nonexistent extra bedroom to a home or a couple of hefty zeroes to an asking price. These errors are an instant deal killer. Rather than call to double-check such mistakes in major details, most buyers will simply move on to the next listing. You might think blooper-style typos, such as writing “poo in the backyard” instead of “pool” or “large panty” instead of “pantry,” give readers a harmless chuckle, but that’s not a good thing. You want house hunters to be smiling with excitement over the potential of your listing, not laughing at your errors.

Readability Is Very Important
Abbreviations are common and accepted in real estate listings. They make skimming lots of listings quicker and easier for browsing homebuyers, and they save real estate agents money on pricey advertising space. Go too far with the convention, though, and you risk giving readers a headache as they try to decipher lines of all-caps code. Do not make the mistake of cutting every vowel from every word (“bdrm” is fine, “grt nghbrhd” is just annoying) or making up your own acronyms (no one knows that SSA stands for “stainless steel appliances”). An editor or another set of eyes can help you find the fine line between writing that’s summarized for the benefit of the reader and writing that’s crammed with so many abbreviations it becomes unintelligible.

Errors Undermine Your Professionalism
Most homebuyers who are reading listings can forgive minor typos and grammatical errors as long as they can understand the key points. They know that real estate is your expertise, not writing perfect prose. However, mistakes from the subtle to the glaring all undermine your professional appearance and cost you money in ways you can’t easily measure. If you are publishing listings or other materials with errors, is it because you are uneducated? Perhaps your agency cannot afford to pay someone to proofread. Or maybe you just don’t care. All of these possibilities mean buyers are doubting your professionalism, and such doubts inevitably have a negative effect on your profits. Smart, savvy real estate agents know that utilizing the services of an editor can undeniably boost your bottom line.

By: Heather R., Editor for editorr

Content Editing

How Content Editors Can Save You Time and Money

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In this social media driven world, communicating well with customers is key to the success of your business. However, not all business owners or employees have time to spend proofreading their digital communications to make sure everything is perfect. This is where editorr comes in. editorr is a service that provides content editing for all of your written communication needs.

Here are four ways editorr can save you time and money:
1. Polish a Newsletter
It’s important to keep your customers updated on your business and make sure they know what new products, promotions, and services you have available. Creating a flawless email newsletter can be a time-consuming task. Instead, you can write a rough draft of an email you’d like to send to your customers and ask a content editor to make it more polished and engaging.
2. Refresh Your Website Content
When you started your business, you probably created a website to promote your product or service to potential customers. Now you may be wondering whether your website could use a once-over. Rather than taking the time to do this yourself, hire an editor to review your content, make edits, and bring your web copy up to date.

However, not all business owners or employees have time to spend proofreading their digital communications to make sure everything is perfect. This is where editorr comes in.

3. Create More Engaging Blog Posts
You may have ideas for compelling blog posts, but you don’t have time to get those ideas from rough draft to publication. Instead, simply write a draft of the content and send it to an editor for polishing. This way, you are in charge of your blog’s personality and message, but you aren’t left with the taxing task of getting it ready to post.
4. Replace the Need for Full-Time Editorial Staff
Hiring a full-time editor can be expensive and you may not need an editor day-to-day. Perhaps you only require editorial oversight on a few particular projects. editorr is your solution! editorr offers on demand proofreading and content editing, without the overhead. With editorr, you have access to top-notch editors at a fraction of the cost of a full-time editorial team.