I read an interesting quote today: “If you don’t care about your writing, why should I care about you and your business?” Obviously, this quote hit home for me. You can take the word “business” and replace it with many other words pertinent to your particular needs: resume, newsletter, report, email, blog post, cover letter, etc.
Nearly every day, I come across brochures, website copy, print advertisements, emails, blog posts, and newsletters that were poorly written. That said, most of what I see has been written by highly competent professionals, often experts in their field. The net result is that what they write diminishes their message and damages their reputation.
Writing seems easy enough, to most people, but as we now know, it’s not. It’s an art form that needs to be properly addressed. You have to strike a balance between providing too much information to the reader and too little, and between inflating the reasons for success and under-selling them. While poor writing will hinder a good reputation, excellent writing will enrich it. Really good writing can create credibility where none existed before. Good writing gets noticed and that’s good news for whatever business that writing is supporting.
Good writing not only gains the attention of the reader, it convinces. Effective writing needs to be attractive, friendly, and jargon-free, but it will still fail if its underlying message is not strong enough. Whereas poor writing will sabotage a good reputation, excellent writing will enhance it.
Sounds simple enough, right? You would be surprised by how may people do not take the time to write well, keeping them from fulfilling their highest potential. Don’t be one of those people.
What are your thoughts on this? Do you think poor writing effects professional credibility?
Cheers to writing well!
CEO and Co-Founder of editorr, LLC